Sustainable strategies & solutions

What really makes action sports 2.0 and how the adrenaline rush can become greener.

Sustainability is becoming increasingly important for the sports and outdoor industry, especially in these challenging times. ISPO has therefore spoken with pioneers in this field. We continue the series with David Ekelund, CEO of Icebug.

How big is the microplastic problem really? How do plastics get into the sea and how can brands, consumers and other stakeholders counteract it?

Sustainability and environmental protection: These two topics are and remain major challenges for the sports and fitness industry. Here we show the direction in which the sports industry is moving in terms of sustainability.

"Radical Transparency" and "Team Up for Change" are the new mottos of the industry. The message is clear: No chance for greenwashing!