Sustainable strategies & solutions

The end of a long tradition - Patagonia announces that in the future they will no longer put additional logos on their clothing. A change that will bring financial losses with it but at the same time relieves the environment and should encourage consumers to rethink.

Simple, function-driven design that is versatile and offers real alternatives to synthetic performance products is icebreaker's mission. This is also reflected in the sustainable actions of the brand and the pieces of the new collection.

Does nature benefit when more people are outside? The thesis is daring. But three outdoor experts agree that it is true.

The textile industry is particularly in demand for the "Green Deal". What sports brands can contribute to making Europe climate neutral in the future

The United Nations has agreed on 17 goals for a sustainable future. What sports brands can - and must - contribute to achieving them.