The outdoor industry was on a high in 2017. By 2018, the industry had deteriorated in almost all sectors. Pauline Shepherd of the European Outdoor Group (EOG) gives some interesting explanations for this decline.
After the opening of ISPO Munich 2019, Klaus Dittrich, Chairman and CEO of Messe München, talked about the most important innovations in 2019. He finds it particularly remarkable how ISPO brings young people into the sports business.
Globetrotter, Fjällräven - most recently Royal Robbins: Fenix Outdoor International represents brands. CEO Martin Nordin talks about the success story of the backpack Kanken and how he intends to interlink online trading and stationary business.
Not only is China's population unbelievable, the Middle Kingdom is also breaking new ground in other areas. Winter sports and running are booming, and the smartphone dominates everyday life.
