Women are the target group that needs to be acquired in 2018: Our article with experts from the outdoor industry explains role models, better shopping atmospheres, and everything else involved.
Wirth had only been chairman at Bogner for about a year. He’d taken over the boss’s chair directly from Willy Bogner. The successor to the CEO post is coming from in-house.
Schöffel celebrates 50 years of outdoors, combining tradition and innovation. In an interview with ISPO.com, company director Peter Schöffel talks about the role of his family business, the new innovation management post and the ISPO Munich.
