Brand strategy

Jochen Lagemann of Primaloft talks about what digitization means for his company and what results Primaloft has derived from it. He also explains why sustainability doesn’t have to be more expensive.

Authentic adventurers inspire on social media, and show how the outdoor industry should communicate today.

In a cross industry agreement, important European industrial associations have committed themselves to preventing microplastic release into the aquatic environment.

Intersport Deutschland and the Signa Sport Group have joined forces in purchasing. Both sporting goods retailers should benefit from the larger purchasing volume.

Salomon is getting ready for the future. The French sporting goods manufacturer has already undergone its first digital transformation. In an interview, Salomon President Jean-Marc Pambet explains the next steps – and how ISPO Business Solutions can help the outdoor giant.