Sneakers

World star Roger Federer is a new shareholder in On Running. The running shoe brand, which is showing the highest growth in its segment and has not yet had any connections to tennis, is expecting a development step.

Adidas presents record figures at its general meeting and drives the share to an all-time high of over 250 euros.

Sportswear manufacturer Puma is producing good business figures for the third quarter of 2016. The brand from Herzogenaurach is especially gaining in America.

For the first time since his assumption of office as sole CEO at Adidas, Kasper Rorsted has reported the company’s quarterly figures. And they are impressive.

It’s the most spectacular change in personnel in the high-selling industry of sporting goods manufacturers: After 15 years, “Mister Adidas” Herbert Hainer has passed on his CEO post to the smart Kasper Rorsted.

Sportswear manufacturer Adidas is exploring new paths in marketing. In addition to top athletes, waiters in trendy bars in Zurich are now also being sponsored.

China’s middle class is discovering consumption and is investing diligently in sporting goods. Sneakers are at the very top of the shopping list - the rarer the better. The hunt for the gems of the sneaker industry is a no holds barred fight. 

Adidas takes the next step in the cooperation with rap superstar Kanye West. Following the Yeezy shoes, there will now be a complete product range.

Shoe retailer Foot Locker recorded a profit increase of 8.2% in the fourth quarter. The New-York-based company’s operating profit grew to 158 million dollars.