Sports business
Smarter top manager: Kasper Rorsted has been the chief executive of Adidas AG since October 1, 2016.
It’s the most spectacular change in personnel in the high-selling industry of sporting goods manufacturers: After 15 years, “Mister Adidas” Herbert Hainer has passed on his CEO post to the smart Kasper Rorsted.

Perfect for the catering scene – where eight hours of work standing up is the norm: the Adidas Ultra Boost
Sportswear manufacturer Adidas is exploring new paths in marketing. In addition to top athletes, waiters in trendy bars in Zurich are now also being sponsored.

The absolutely unsaleable Adidas shoe “The Kobe Two Flag.” In total, there are only five pairs in the entire world.
China’s middle class is discovering consumption and is investing diligently in sporting goods. Sneakers are at the very top of the shopping list - the rarer the better. The hunt for the gems of the sneaker industry is a no holds barred fight.