World star Roger Federer is a new shareholder in On Running. The running shoe brand, which is showing the highest growth in its segment and has not yet had any connections to tennis, is expecting a development step.
It’s the most spectacular change in personnel in the high-selling industry of sporting goods manufacturers: After 15 years, “Mister Adidas” Herbert Hainer has passed on his CEO post to the smart Kasper Rorsted.
China’s middle class is discovering consumption and is investing diligently in sporting goods. Sneakers are at the very top of the shopping list - the rarer the better. The hunt for the gems of the sneaker industry is a no holds barred fight.