Adidas' strategic business plan "Creating the new" also addresses the question of how the sporting goods giant and industry as a whole will position themselves in the future.
Roland Auschel says: “The sporting goods industry needs to wake up and face digitization.” In the second part of this exclusive interview, the Adidas Executive Board Member with responsibility for Global Sales explains why showrooms will be a thing of the past soon, how virtual reality is being implemented in B2B, and which retailers are facing existential challenges in the field of digitization.

ISPO Munich 2018
The ISPO Munich 2018 takes place from 28 to 31 January.
ISPO Munich 2018 is pulling its trump card from January 28-31 with a new hall concept. Markus Hefter, Exhibition Group Director ISPO Munich, explains the innovations in fields like skiing, snowboarding, outdoor, urban, and health & fitness.