Sports business
Jacqueline Smith-Dubendorfer ist Vice President Digital Partner Commerce bei Adidas.
Adidas is rapidly expanding its e-commerce platforms. Jacqueline Smith-Dubendorfer has been significantly involved in the online offensive as a manager for seven years. In an interview with, she explains how Adidas intends to achieve its high goals in online retail with strategic partnerships.

Firmen wie Nike setzen immer häufiger auf Pop-up-Stores
Sports brands like Nike, Adidas, and Puma are focusing more and more frequently on pop-up stores in sales. The small stores out of nothing live off of creativity and spontaneity, and that is exactly what applicants for the sought-after positions should bring to the table. Because jobs in pop-up stores can be the starting signal for a stellar career in the sports business.

Intersport bietet eine digitale Umkleidekabine.
One key role in the digital transformation of retail is played by the sales employee on the floor. The conflict between online and offline is in the past. How Intersport, SportScheck, and Globetrotter combine the advantages of all channels to form a networked salesperson.

Nicoley Espey stellt das BSI Sport Clearing Center auf der ISPO Digitize vor.
Manufacturers and retailers in the sports industry have the opportunity to exchange data more efficiently via a central interface. Major players like Adidas, Lowa, Marmot, Intersport, Sport2000, and Amazon are already working with the BSI Sport Clearing Center. The more join in, the more lucrative it gets.