Sports Business/01/27/2021

ISPO Munich Online - The Highlights for Retailers

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Even though ISPO Munich Online is taking place digitally this year, retailers and buyers shouldn't miss it. gives you tips for your visit to the biggest sports business event on the web.

ISPO Digitize Summit Smart Retail
This is what ISPO Munich Online has to offer retailers and buyers.

ISPO Munich Online is the biggest event in the sports industry. Nowhere else will you find brands like Adidas Terrex, Icebreaker, Gore or Mammut in one (virtual) space and all at the same time. Here are seven tips to make ISPO Munich Online a complete success for you.

1) Let Your Partners Invite You

All exhibitors have the opportunity to invite their network to ISPO Munich Online free of charge. Take advantage of this opportunity and approach your brands for an invitation through the invitation tool. Don't forget to ask for further invitations for your colleagues or your team.

2) Make Appointments With Your Partners in Advance

Just like at a regular ISPO Munich, proper scheduling is important. Plan your appointments with your partners carefully. You are even more flexible than at a regular trade show. This is because exhibitors can use their brandrooms, i.e. the digital exhibition areas, 24 hours a day during ISPO Munich Online.

3) Get Involved in the Online World and Be Curious

Take a look at the brandrooms of companies and brands you don't know. Maybe you'll discover something exciting for your portfolio. In the brandrooms you can also talk to the people responsible. You can find all the exhibitors here.

4) Check Out the ISPO Awards and ISPO Brandnew

Once again this year, the brands have submitted many exciting and innovative products. At ISPO Munich Online we will select the ISPO Award Products of the Year. Then you'll know which submissions particularly convinced the jury. All award presentations can be seen in the Public Streams. You want new brands for your shop? Then check out the ISPO Brandnew Pitch on Monday afternoon.

5) Get Insider Information in Brand Workshops and Masterclasses (Daily From 12 to 2 P.M.)

More than 20 brands offer deep insights into their strategy and present new materials and products in brand workshops. The sessions are interactive. Click here for the conference program.

6) Look Into the Future of Trade

Tuesday is digitization day at ISPO Munich Online. The most important program items for retailers are the "Cross-Industry Insight by Tegut: The Future of Retail: How to get sustainable by digitization" and the "Future of Retail Panel by Otto, Unzer, Sport 2000".


7) Expand Your Knowledge on the Topic of Sustainability

For more and more customers, sustainability is a purchasing argument. To stay one step ahead of your customers, don't miss the program on Thursday and Friday. Here, the latest insights are shared and brands like Adidas Terrex, Icebreaker, Gore or Mammut explain their sustainability strategies.