With shoes providing a sure footing for all types of outdoor activities, Swedish brand ICEBUG appeals to more than just extreme runners. ISPO.com talked with CEO David Ekelund about the unique selling point of the shoes with the ice bug logo. He also explains how the retail sector profits from ICEBUG innovations.
With the Hoji Pro Tour, Dynafit introduces a touring ski boot that sets standards in terms of weight and performance. With new technical features, they’re extremely light yet perfect for going downhill in the countryside.
(Promotion) With the new All-Mountain Frontside Collection by Salomon, skiers no longer have to decide on prepared pistes, inconsistent slopes, or powder snow – the all-mountain collection equips the skier for all conditions.
The insulator experts at Thermos present new series. Drink containers have once again become even light, yet maintain their temperature for several hours. The perfect companions for every outdoor adventure.
goTele is a gps and communication tool that works also off-grid. It is for any adventure like hiking, mountaineering, ski touring, sea kayaking or mountainbiking. But also a useful tool for pet lovers and parents.