Promotion




Promotion
Equipment inspired by nature for best performance
Newcomer brand BLACKYAK is showing with its collections that optimal function and a city-suitable design are by no means mutually exclusive. The company is focusing on the know-how of the Swiss laboratory “Development never stops” in its technical development.



Promotion
Functional jackets and trousers are indispensable for ski tours
The specialist for outdoor clothing PYUA focuses on sustainability, as does Freudenberg Performance Materials Apparel. That's why PYUA uses exclusively comfortemp® fiberball eco for the winter of 2018/19. This is a new type of wadding made from recycled PET bottles.



Promotion
This boot is made for walking: The last and sole of the "Solus" model are shaped for long walks in the snow. The boot provides everything a winter shoe needs: water-repellent properties, fleece lining and with the MICHELIN Winter Compound a sole that cuts a good figure both in light winter use and in autumn.
With shoes providing a sure footing for all types of outdoor activities, Swedish brand ICEBUG appeals to more than just extreme runners. ISPO.com talked with CEO David Ekelund about the unique selling point of the shoes with the ice bug logo. He also explains how the retail sector profits from ICEBUG innovations.