FitStation powered by HP has made a dream come true for runners. The US brand's 3D foot scan makes tailor-made shoes and insoles suitable for the masses with the 3D printer. Becauso of that the company won the ISPO Award 2018. Sarah Clevinger from FitStation explains in the interview what has happened since then.
Ralph Scholz is the CEO of an idea and vision, by the name of “The Mirai.” At the ISPO Digitize Summit, Scholz presents the project belonging to the McFIT Group. The fitness platform of the future wants to motivate all people to exercise, and is consistently relying on the opportunities of digitalization to do so.
By exercising, chemical changes are happening in the brain which can help to prevent or relieve depression. To support this ISPO.com shows you some wearable gadgets that help you to become and stay motivated for a more active lifestyle.
Fitness lives off of direct comparison: whether at the Hyrox competition, via apps and wearables at “Let's Move For A Better World,” or at worldwide CrossFit challenges. We take a close look at the trend.
Beachbody, the netflix of fitness, launches a clothing brand. CEO Killick Datta explains in an interview how he intends to establish the newcomer in the growth market. The first collection will soon be available.
Fitness studios are booming in China, but membership fees are high. Three companies are now starting a new trend in China’s major cities: small, air-conditioned fitness studios only four to ten square meters large — but the operators fear misuse.