In 2018, the importance of the fitness industry will continue to grow. With more than 60 million members, it is the number 1 among the sporting activities in Europe. Especially Germany and Scandinavia stand out.
The fitness industry will become even bigger in 2019. Seniors and companies are flooding into gyms; smartphones, wearables, and training equipment are becoming increasingly interconnected; and one trend is proving to be particularly persistent. These are the nine most fitness trends in 2019.
Corporate fitness, Hyrox in groups, or with a personal trainer: The fitness industry is growing and working on new digital concepts for the future. A fitness expert explains the challenges and trends the industry can expect in 2019.
FitStation powered by HP has made a dream come true for runners. The US brand's 3D foot scan makes tailor-made shoes and insoles suitable for the masses with the 3D printer. Becauso of that the company won the ISPO Award 2018. Sarah Clevinger from FitStation explains in the interview what has happened since then.
Ralph Scholz is the CEO of an idea and vision, by the name of “The Mirai.” At the ISPO Digitize Summit, Scholz presents the project belonging to the McFIT Group. The fitness platform of the future wants to motivate all people to exercise, and is consistently relying on the opportunities of digitalization to do so.
By exercising, chemical changes are happening in the brain which can help to prevent or relieve depression. To support this ISPO.com shows you some wearable gadgets that help you to become and stay motivated for a more active lifestyle.