Challenges of a CEO
At the top - in sports as in business, often a very special place. What exactly does it take to be at the top of the most innovative, biggest or even up-and-coming newcomer brands in the sports world? Who are the people driving these companies forward? Whether it's management or digitization, strategies and mindsets, crisis or brand boom - in our series "Challenges of a CEO," the top decision-makers in the sports and outdoor industry let ISPO.com take an exclusive look at their cards.
Fidlock shows how a simple idea can grow into a globally successful company. In the interview, Director of Sales Holger Knorr explains why user-centric design and hands-on experience shape the brand’s DNA and why trade shows like ISPO are essential for innovation.
At Bergans, clear values and focused leadership show how to strengthen a company. CEO Silje Garberg Ree explains how the brand navigates global challenges, drives innovation, and leverages its heritage for the future. An insightful look into leadership, brand strategy, and the outdoor industry.
In the interview, Fairmat CEO Benjamin Saada explains how his technologies combine sustainability with performance, turning carbon fiber waste into innovative materials for the sports industry.
EGYM demonstrates how digital fitness solutions make exercise more engaging while easing the burden on healthcare systems. In the interview, VP Sales DACH Jan Scherzer explains how smart training devices, apps, and connected fitness spaces help businesses promote prevention and the role ISPO 2025 plays in this.
Icebug shows how work and wellbeing can go hand in hand. In the interview, CEO David Ekelund explains how mandatory outdoor “wellness hours,” inner development goals, and an open corporate culture strengthen mental health, foster innovation, and enable personal growth.
