B2C

Surfing is finally Olympic! At the 2021 Olympic Games in Tokyo, surfing celebrated its Olympic premiere together with four other sports. ISPO.com explains how the competitions look like.

Are you still looking for your favorite activity in the cool water? We have the seven hottest trends in water sports for you!

Surfing in the city: How the surf community, brands and tourism benefit from fake waves.

NFL star Colin Kaepernick discusses in an exclusive interview how he inspired a global movement by taking a knee and how he copes with being in the spotlight.

Big egos and psychological tricks: How the basketball genius leads his teams to top performances.