B2B

Synthetic personas help test products and understand target groups. An interview with experts in product innovation.

Astrid Wild and others like Kari Traa, LaMunt and Jeanne Baret are reshaping women's sports fashion - we reveal how.

ISPO Textrends Jury Meeting S/S 2027: A close look at the latest textile innovations — trends, talks, takeaways, and standout products.

Protect Our Winters advocates for green energy, reduced consumption, and climate justice. In this interview, find out how the industry can take responsibility.

From inventory to smart mirrors: This is how brands are taking their stores to the next level.