In climbing almost every trend from the USA is reflected sooner or later in Europe. ISPO.com tracks the pulse of US indoor climbing at the Climbing Wall Association (CWA).
C2B is the new buzzword of the future for the Chinese apparel industry. In the world's most digitized country, customer wishes are to move to the center of product development.
In 2018, the importance of the fitness industry will continue to grow. With more than 60 million members, it is the number 1 among the sporting activities in Europe. Especially Germany and Scandinavia stand out.
Sustainability is also playing an increasingly important role in the sports industry. ISPO.com shows brands that have shone in the past years through special environmental friendliness.
How can sports retailers differentiate themselves from their competitors? For example by a courageous brand assortment. ISPO.com provides some food for thought.
