Anta Sports Products has officially become a member of the Better Cotton Initiative (BCI). China's largest sporting goods company is now focusing on sustainability as one of its current efforts.
China's potential in soccer is huge. Representatives of Borussia Dortmund and VfL Wolfsburg explain how to open up the market. Find out more at the China Deep Dive Conference on February 5th at ISPO Munich 2019.
How are things going with soccer in China? Former Bundesliga star Wynton Rufer spoke at ISPO SHANGHAI about transfers, DFB projects, and the World Cup. ISPO.com met with him for an interview.
ISPO Shanghai enables sports brands and retailers to connect and contribute to the hungry Chinese sports market. This is what the exhibitors said after China's biggest sports trade show in summer.