China's potential in soccer is huge. Representatives of Borussia Dortmund and VfL Wolfsburg explain how to open up the market. Find out more at the China Deep Dive Conference on February 5th at ISPO Munich 2019.
ISPO Beijing celebrates its 15th anniversary and becomes the centre of the sports business world. The latest products from the winter sports, outdoor and health & fitness sectors will be presented for four days.
How do you get a successful start in the Chinese sporting goods industry? The founders and managers of three brands explain what they consider the most important insight about the Chinese market, and what they’ve learned about the Asian customer. However, their strategies do differ.
Anta Sports is the number three most successful sports brand in China behind Nike and Adidas. Through a potential takeover of Amer Sports, the sporting goods company, which is still largely unknown in Europe, could also rise to number three in the world. But other Chinese brands also want to compete with the big players.
With the sports business in China on the increase, the demand for quality accredited performance fabrics is growing. With this in mind, speedy testing at the China Textile Information Center (CTIC) ensures functional fabrics certified ‘Fabrics China’.