An extensive study shows how dynamic the Chinese football market is and that the sport could soon replace another ball game as China's most popular sport. It is already amazing how many Chinese watch football at least once a week.
The experts at the ISPO in Beijing are agreed: China will easily manage the 2022 Winter Olympics. The mistakes at Sotschi are to be avoided, the conditions set by the government seem to be very ambitious.
The Chinese market is a temptation for European or North American sports brands: the middle class is growing, the millenials love sports and the government also encourages it. But cultural differences can become a stumbling block.