Sports business
Puma's Headquarter in Herzogenaurach
The sporting goods manufacturer Puma continues to attract customers. The Adidas and Nike competitor increased sales in the first quarter of 2019, mainly thanks to high demand in China. Also, Puma will soon sign one of the strongest football clubs in the world.

ISPO Beijing
Die ISPO Beijing öffnet vom 16. bis 19. Januar ihre Türen.
ISPO Beijing celebrates its 15th anniversary and becomes the centre of the sports business world. The latest products from the winter sports, outdoor and health & fitness sectors will be presented for four days.

Sports business
Anta Sports is the number three most successful sports brand in China behind Nike and Adidas. Through a potential takeover of Amer Sports, the sporting goods company, which is still largely unknown in Europe, could also rise to number three in the world. But other Chinese brands also want to compete with the big players.