The Olympic Games in Tokyo in 2021 are only one reason for the upturn in the Japanese sports market. Outdoor and young trend sports are in the land of the rising sun in.
China is gearing up for the 2022 Winter Olympics in Beijing: Ole Einar Björndalen and Darja Domratcheva are to lead the Chinese biathlon team to medals as coaches. Both talked about their medal hopes for China at the Olympics.
Anta Sports Products has officially become a member of the Better Cotton Initiative (BCI). China's largest sporting goods company is now focusing on sustainability as one of its current efforts.
Intersport strengthens its worldwide expansion. A franchise agreement with the Chinese trading giant Suning Group will give Intersport even more presence in the gigantic Chinese sports market.
China's potential in soccer is huge. Representatives of Borussia Dortmund and VfL Wolfsburg explain how to open up the market. Find out more at the China Deep Dive Conference on February 5th at ISPO Munich 2019.
