In this edition of ISPO Academy the topic will be “Proximity” and will revolve around the importance of the Consumer Centric Strategy and the Frictionless Consumer Experience. Throughout the event, various experts in the subject will go deep into the strategies to bring the product to the consumer and the creation of an approach adjusted to the user experience at the sales point and through after sales.
Relevant sector experts will participate in the journey, among them Ivo Güell i Torné, Manager of Idei Consultores de Formación and ESADE Business School Speaker. Ivo Güell i Torné applies neuro-training models, gamification and super-learning in all types of trainings. The aim is to achieve the best results and to focus every costumer to the success. He will give a lecture regarding the main topic “An experience on the costumer’s mind”. In addition, attendants of ISPO Academy Barcelona will learn about the market communication M2M possibilities, the costumer experience in full evolution and development of IoT.
Albert Fradera, CEO and Founder of 1to1 marketing Services, will present the topic “Do we want fans or customers?”. It will enable attendees to discover the importance of databases in their business, how to use them and how to get the data that their customers provide them at the different social platforms. This way, Albert Fradera will explain the personalization opportunities to captivate attention and position the brand in the mind of customers.
During the journey also the new ISPO Digitize Summit will be presented. The new ISPO event that will take place on June 28 and 29 in Munich. The meeting will provide the sector professionals with a new view to the business of the future.
