Halls B2 to B6 are home to everything specialist dealers, retailers, and representatives of purchasing associations need to know about the trends for the new season and beyond. The halls in the Snowsports segment have been clearly divided up into different categories, giving the audience of some 85,000 trade visitors (including around 2,000 journalists and influencers) at ISPO Munich a full overview of the market.
People find winter sports exciting and we are with them! The winning combination of snow and sport continues to be as popular as ever. In fact, it is gaining in appeal, with sporting types taking to the snow-covered stage armed with one innovative idea and product after the other. Winter sports facilities are welcoming unprecedented visitor numbers, as they adapt to respond to the diverse demands of the population.
ISPO Munich – the world’s largest trade fair for the sports business – is ready to reveal the trends set to take hold on and off the piste in future. The hall design has been updated and the optimized “Snowsports” segment reunites skiing and snowboarding, while forging synergies with all other winter sports.
All things skiing
For a long time now, skiing has meant so much more than just your traditional alpine skiing. If you’re heading out for a spot of skiing, you could be carving on piste, freestyling at the leisure park or over moguls, freeriding in the backcountry, or ski touring.
We might have to change the name to “sport and leisure in the wintry mountains” these days. The journey, depending on the specific circumstances, is made by plane, train, bus, or car. The equipment is more and more often hired on site and the piste and weather conditions determine whether skiers head to the piste, into the backcountry, or off to build igloos with the little ones under the watchful eye of an instructor. And even the evening après-ski agenda is optional these days. For one thing, you’ve got the option of going to the spa.
The sheer diversity that exists now is reflected in the Snowsports segment (but don’t worry – we haven’t neglected good old alpine skiing entirely). As a permanent entry on the calendar of international sports business professionals, ISPO Munich is responding to the latest demands within the winter sports sector.
