The Commerce & Experience Arena is all about retail and the experiences that connect sport and people. In this arena, retailers, e-commerce experts and digital solution providers come together to present new approaches and innovative concepts that drive the sports, health and entertainment industry forward. Here, everything revolves around sales, direct contact with the end consumer and the creation of experiences that go beyond products. Formats such as Sport. Brand. Media. and ISPO Brandnew offer a platform for startups and new brands to present their groundbreaking ideas to the sports world. At the same time, ISPO Brandnew provides orientation and shows which brands and innovations will shape the future of the industry.
In Hall B1 you will find everything to do with shopping experiences as well as digital and retail-oriented solutions. You will also have the unique opportunity to further your education with presentations at the Conferences and Retail & Innovations Stage. The Retail Club also offers networking opportunities, exclusive content and practical solutions for retailers. ISPO Brandnew is in the same hall and the transition to Brands & Products Arena.
ISPO Brandnew is the largest start-up competition in the sports industry. It gives innovative start-ups the opportunity to present themselves to an international audience and showcase their latest ideas and products. ISPO Brandnew not only offers the chance to make valuable contacts, but also to present the best start-ups live on stage. The ISPO Brandnew Award is your chance to position yourself as a pioneering brand in the sports industry.
The ISPO Retail Club 2025 is an exclusive platform for the sports and textile retail industry that promotes exchange and networking with brands, experts and innovators. You will receive exclusive market insights and relevant industry data free of charge and all year round. The Retail Club also offers access to top retailers, curated matchmaking and valuable business connections. Members benefit from free access to trade fairs, exclusive events such as guided tours and a specialized conference program. The aim is to strengthen the dialog between retailers, industry and brands and to specifically address the needs of retailers.
The ICM, Messe München's International Congress Center, is the venue for exciting conferences such as SPORT BRAND MEDIA. Sport, business and media will be united here on December 1 and 2.
SPORT BRAND MEDIA by ESB is the industry summit for everyone who wants to connect sports, brands and media. As part of ISPO in Munich, it brings together leading brands, sports organizations and media experts to shape the future of sports marketing. SPORT BRAND MEDIA promotes the exchange between media, sponsors, outfitters, service providers and start-ups and thus creates a platform for new impulses and innovations in the sports sector. The conference will take place on 01 and 02 DEC.
