The world of outdoor sports has become even more diversified. Although exclusive focus areas such as alpine climbing, mountaineering, and ski touring have been the order of the day in the past, the demands placed on equipment and clothing are now more complex. Brands are responding to changes in the seasonal conditions, with winters getting shorter and transitional months accounting for a bigger chunk of the year. The result is that consumers’ requirements for products are shifting as they are beginning to use equipment in a different way.
At ISPO Munich 2020, brand-new areas of interest will be on display in the Outdoor segment. In order to accommodate the developing trends within the industry, the world’s largest sports trade fair is introducing an optimized design and adding another hall to the exhibition area. With a total of five Outdoor halls this time, information will be on hand for visitors to find out all they need to know about the latest trends and innovations relating to mountaineering, climbing, ice climbing, bouldering, trail running, camping, and water sports.
Hall A2 will host a CSR Hub & Sustainability Kiosk, which offers the possibility of useful information and a personal exchange. “Brands for Good” and “Greenroom Voice” and their sustainable Brands are exhibiting there, too. Experts give lectures in the CSR Speaker’s Corner for trade visitors, who plan to expand their company in terms of sustainability.
If you grow up surrounded by nature, it stands to reason that you will be at one with nature. It should come as no surprise, then, that the “Scandinavian Village” is a popular port of call for all fans of outdoor sports every year at ISPO Munich - this year even bigger. Based in Hall A2 and organized by the Scandinavian Outdoor Group (SOG), this area features some 60 brands from the north of Europe. The legendary SOG Bar and Lounge are firm favorites among buyers, decision-makers, experts, and journalists.
Climbing has developed rapidly in recent years. Artificial climbing facilities in different forms are widely used. In 2020, this sport will become an Olympic discipline for the first time. How does this growth look in figures? How different are the markets within Europe, the USA or Asia? What are the wishes of users and customers of bouldering and climbing halls? We would like to bring together various players at ISPO Munich 2020 (industry, climbing hall operators, opinion leaders/scene, trainers & athletes, press).
You will find everything you need to know about trends and innovations in the shoe development as well as an illustration of various shoe segments (outdoor, urban, etc.) in our Shoe Village. In addition to various test opportunities in the exhibition area, where shoes can be tried out in the classic way, there will be other areas on the subject of shoes, such as Production, sustainability, comfort, endurance etc.
With the likes of family outings on a folding kayak and yoga classes on a lake on the table, it seems that the creativity of specialist retailers and sports suppliers knows no bounds. Water sports athletes are exceptionally creative and inspiring, bringing renewed motivation to get out into the great outdoors right from our living rooms.
All things surfing, kayaking, and SUP yoga
The latest product trends address the requirements of our modern lifestyles, with the design of boards, paddles, and water sports accessories making them easy to transport. There will often be the option of inflating or folding state-of-the-art sports equipment, with only very little compromise on performance, if any at all. High-tech product innovations benefit from being light as well as extremely tough and durable, whether they are in the form of kayaks, surfboards, or kites.
Companies within the outdoor sports sector take some beating when it comes to their commitment to sustainability. Strategies that aim to preserve nature have come to be a priority for many businesses, as customers become increasingly aware of the importance of outdoor sports and the corresponding equipment also being environmentally friendly. With consumers continuing to demand more transparency in communications about products and their journey to reach the customer, this progressed to become more than just a trend some time ago now.
ISPO Munich joins forces with associations, experts, and representatives from the worlds of industry and trade to work on ways of improving transparency for brands and consumers. As well as arranging workshops and conferences at the sports trade fair in Munich, the ISPO Award Judging Panel made up of international experts is a globally recognized body boasting expertise in sustainability management built up over many years. This committee is more or less unparalleled on an international level.
Another area in Hall A4 is Outdoor and Travel, which is the place to go for specialist retailers, journalists, and outdoor experts representing manufacturers and brands who are looking for information and inspiration relating to new outdoor and travel products and developments.
- Retailers selling clothing, equipment, and accessories for climbing, mountaineering, water sports, bouldering, hiking and trekking, traveling, camping, and backcountry skiing
- Trainers and coaches specializing in outdoor sports
- Mountain guides
- Outdoor tour operators
- Trade fair visitors interested in outdoor sports