The world of outdoor sports has become even more diversified. Although exclusive focus areas such as alpine climbing, mountaineering, and ski touring have been the order of the day in the past, the demands placed on equipment and clothing are now more complex. Brands are responding to changes in the seasonal conditions, with winters getting shorter and transitional months accounting for a bigger chunk of the year. The result is that consumers’ requirements for products are shifting as they are beginning to use equipment in a different way.
At ISPO Munich 2020, brand-new areas of interest will be on display in the Outdoor segment. In order to accommodate the developing trends within the industry, the world’s largest sports trade fair is introducing an optimized design and adding another hall to the exhibition area. With a total of five Outdoor halls this time, information will be on hand for visitors to find out all they need to know about the latest trends and innovations relating to mountaineering, climbing, ice climbing, bouldering, trail running, camping, and water sports.
Hall A2: Wool Street—exhibition-focused
In focus: wool - from raw material to the product.
Hall A3/A4: ISPO Job Market Wall—exhibition-focused
High-potential job vacancies in the industry at a glance.
Hall A4: Outdoor & Travel, Watersports—exhibition-focused
You will find different brands here that present their products dedicated to this topic.
Hall A5: Shoe Village—exhibition- & networking-focused
Technologies and models, trends and designs from the world of shoes, socks and matching accessories united in hall A5.
With the likes of family outings on a folding kayak and yoga classes on a lake on the table, it seems that the creativity of specialist retailers and sports suppliers knows no bounds. Water sports athletes are exceptionally creative and inspiring, bringing renewed motivation to get out into the great outdoors right from our living rooms.
All things surfing, kayaking, and SUP yoga
The latest product trends address the requirements of our modern lifestyles, with the design of boards, paddles, and water sports accessories making them easy to transport. There will often be the option of inflating or folding state-of-the-art sports equipment, with only very little compromise on performance, if any at all. High-tech product innovations benefit from being light as well as extremely tough and durable, whether they are in the form of kayaks, surfboards, or kites.
Companies within the outdoor sports sector take some beating when it comes to their commitment to sustainability. Strategies that aim to preserve nature have come to be a priority for many businesses, as customers become increasingly aware of the importance of outdoor sports and the corresponding equipment also being environmentally friendly. With consumers continuing to demand more transparency in communications about products and their journey to reach the customer, this progressed to become more than just a trend some time ago now.
ISPO Munich joins forces with associations, experts, and representatives from the worlds of industry and trade to work on ways of improving transparency for brands and consumers. As well as arranging workshops and conferences at the sports trade fair in Munich, the ISPO Award Judging Panel made up of international experts is a globally recognized body boasting expertise in sustainability management built up over many years. This committee is more or less unparalleled on an international level.
Another area in Hall A4 is Outdoor and Travel, which is the place to go for specialist retailers, journalists, and outdoor experts representing manufacturers and brands who are looking for information and inspiration relating to new outdoor and travel products and developments.
- Retailers selling clothing, equipment, and accessories for climbing, mountaineering, water sports, bouldering, hiking and trekking, traveling, camping, and backcountry skiing
- Trainers and coaches specializing in outdoor sports
- Mountain guides
- Outdoor tour operators
- Trade fair visitors interested in outdoor sports