We welcome on stage China's market experts Hot Pot China. They will present five trends fueling explosive growth in the Active Lifestyle Segment, providing global brands with real-time data and actionable analysis. Key focus areas include consumers "trading up" for health, the power of the live-commerce revolution, the rise of domestic powerhouses, the success of niche-capturing brands, and strategies for building community beyond the transaction. This insight is essential for brands seeking to successfully enter or scale in the dynamic Chinese market.