Adam Sandzer is the Head of Strategy at Hot Pot China, where he provides senior commercial counsel to global brands, specializing in the Active Lifestyle Segment. With a focus on market entry, e-commerce, and distribution, Adam has delivered optimised growth strategies for clients like Canada Goose, Gymshark and Rapha. A proficient Mandarin speaker, his expertise is rooted in over 15-years of dedication to the complexities of the China market, including his previous role leading business development at Pentland Brands.