04/26/2019

Sports Retail Forum

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Are you curious about the latest news and trends for sports retailers? Are you seeking new insights and impulses to grow your business? Then the Sports retail Forum is just right for you!

Majka Patuzzi
Climbing; Running; Trekking; Hiking
All about ISPO Beijing
All program highlights
Image credit: ISPO

The Sports Retail Forum is our latest format and is aimed at all sports retailers and those who work with them. Over an entire day, there will be exciting lectures on the topics of new retail, marketing, consumer insights, and industry trends. 

Date: February 12, 2020
Time: 10:00 - 16:30
Location: tba
Price: free
Additional information: The keynotes will be in Chinese

Forum agenda

10:00-10:40

2019 China Outdoor Market Survey (“COCA Report”) release

Mr. Li Changfa, Vice-chairman of China Outdoor Commerce Alliance (COCA)

11:30-12:00

China outdoor consumer analysis

Mr. Zhao Yang, Nielsen

11:20-12:00

Membership management in new retail era

Mr. Jeremy Zeng, expert on client management and loyalty marketing

12:00-13:30

Lunch break                                                 

13:30-14:30

How to use WeChat in sports retail to convert customers

Mr. Jianfeng, CEO of Lingyi Libian

14:30-15:15

How to create engaging TikTok videos

Mr. Hei Matang, Social media expert

15:15-15:45

How to become a sports KOL?

15:45-16:30

Panel discussion: Social media marketing and KOL management for sport brands and retailers

Kailas, UTO, BURTON, Sanfo, UPWILD

Majka Patuzzi
Climbing; Running; Trekking; Hiking
All about ISPO Beijing
All program highlights