From Adidas to The North Face to Crocs, more and more brands are looking for unusual partners to create something new together.

How will the winter season be in the Corona Year? The expectations of sports retailers for the coming six months are not so bad.

How does a global company like the Japanese zipper specialist YKK manage to develop new ideas again and again?

Consumers want varied, innovative product ranges. They help sports retailers to stand out from the competition.

Sport, outdoor and new technologies are growing together more and more. Sports brands such as Deuter or Interactive Wear show how cross-industry creates innovation. We show best cases.

Cyclon is the new, fully recyclable running shoe from On Running. It will be delivered next year.

A political appeal on the label of Patagonia shorts is causing a worldwide uproar.