With its long development and production times, the sports industry loses too much valuable time implementing trends. With digital technology, the pace can already be increased today.

In an interview, CEO Otto Leodolter explains why Löffler will always produce in Austria and how they still keep their production costs affordable.

The sports industry is searching for solutions to prevent the release of microplastics into our inland waters and oceans. The first products are set to hit the market this fall.

The customer is the focus of the digital transformation in sports retailing. Many brands and sports shops have more and more exciting ideas to inspire their customers. We collected the best innovations.

Apply now for ISPO Brandnew and profit from the most important start-up competition in the industry. Successful ISPO Brandnew winners give tips.

Right now, IT experts are desperately needed in all sectors. The sports industry needs break new ground in the fight for the best IT talent.

Prints not only adorn items of clothing, in future they will also be functional elements, serving as heaters, reflectors, antennae, and sensors for a wide range of measurements.