Many have stopped communication in the Corona crisis, Bauerfeind has not. The German specialist for orthopedic products is using the difficult situation to stay in active contact with retailers, partners, and consumers.
More and more consumers are demanding that the clothing industry act instead of talk and are becoming more active themselves - like Fashion Changers from Berlin.
Just cumulative or already expired? Many sports retailers and manufacturers are currently faced with this question in view of the large number of goods.
In times of quarantine and large scale home offices because of the corona virus, the urgency of digitalization for companies becomes apparent. Michael Plagge from online giant Alibaba explains to ISPO.com why sports retailers should work with tech companies on the digital infrastructure.
