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Over-supply has always been a problem for the fashion and apparel industry and has been making a dent on the profitability of the retailers as well as the manufacturers. The bigger problem here is that the retailers and manufacturers of apparel fail to utilise the available data for decision-making at a large scale and act only on their experiences or intuitions. This is the basis of more production, less relevance and unsold inventories in the retail shelves.

Celliant Viscose is a revolutionary textile innovation by Hologenix, the inventors of Celliant®. The world’s first in-fiber sustainable viscose infrared solution, this breakthrough has been years in the making and was done in partnership with Kelheim Fibres, the world leading manufacturer of specialty viscose.

Dealers and female skiers can look forward to the new Nordica BELLE DC 72, offering a perfect grip even at the highest speeds and on the iciest slopes.

Therefore, at BUFF® we never stop looking for solutions to reduce the environmental footprint of our products without compromising wearing comfort or technical features.

The latest addition to our wide range of sustainable products is the updated DryFlx® Collection.

The Dryflx® tubulars, hats and headbands are now made by using 72% recycled materials from waste that comes from airbags and plastic bottles. All of which is done without sacrificing an inch of comfort or any of their highly appreciated technical characteristics: lightness, warmth, quick-drying, and reflective details.

The CrossKnit collection includes a beanie and a headband made with Polycolon®, an excellent sweat repellent technology that paired with a stylish design, makes this collection perfect for cold weather workouts as well as grabbing a coffee downtown.

A functional fabric made by a special dyeing process, with a unique pattern and can be applied to any material, maintaining the original soft hand of the fabric.