Puma looks back on a successful year 2017 as a whole: 4.136 billion Euros were turned over last year. This is a record. According to Puma, all regions are showing double-digit growth rates. One product is particularly responsible for Puma's success in the fourth quarter.

The European Outdoor Group (EOG) has reacted clearly to Messe Friedrichshafen's announcement that it will host its own outdoor event from 2019 onwards. The aim must be to keep the industry together. In addition, the venue Munich was elected with a clear majority. The details.

The outdoor brand has newly created the position of Head of Marketing. Blackyak relies on employees from its own company to fill the vacancy.

The development and production of sports products is a process that costs a lot of money and time. Virtual simulations can help to save a great deal of time, material and energy costs. Renowned sports brands have already converted portions of their product design and product development.

How digital Adidas is: The sports brand gives an exclusive look into its concrete projects and visions for a digital future. Other digital companies show what technologies brands and retailers should pay attention to now

How can brands and retailers reach women better? Experts still see major potential in four areas.

In 2017, Influencer marketing was a big “hype topic”. In 2018, it’s a matter of professionalisation. A digital expert explains what sports brands need to know about the most important influencer channels and uses two examples from the sports industry to describe what good communication with influencers can look like.