SportsTech innovation & impact

Surfing in the city: How the surf community, brands and tourism benefit from fake waves.

How Sports and Outdoor Brands are gearing up now for the challenges of tomorrow.

Why performance needs to be defined differently and what strategy brands should follow now.

Whether e-bike, gravel bike or mountain bike: cycling is booming! We tell you which innovations, wearables and gadgets are the most exciting for the bike year 2022.

Non-fungible tokens (NFT), crypto certificates for digital works, have already shaken up the art market. Now they're setting out to conquer the sports world.