Brand strategy

Experience Fjällräven's unique strategy: Fjällräven Polar combines adventure, customer loyalty & sustainability.

Vincent Wauters reveals how he is redefining the traditional brand with innovation, sustainability and an eye for trends.

Sustainability, digital innovation and fresh target group strategies: The new momentum in the outdoor industry.

Find out why ISPO as a platform strengthens communities: from networking and visibility to best practices for authentic engagement and long-term brand success.

Take a look behind the scenes of an iconic French brand in this exclusive interview!