Brand strategy

The Swedish label John Hatter & Co, exhibitor at ISPO Munich 2025, is making a splash with statement trucker caps. With celebrities such as Usain Bolt and Jamie Vardy as well as a FIFA license for the 2026 World Cup, founder John Carlstrom is setting new standards.

Explore 6 strategies that help sports brands evolve with purpose, staying authentic and relevant in a competitive market.

Discover how brands like Nike and Patagonia build culture and long-term impact through purpose-driven brand management.

Discover how Lidl, Volkswagen, and BORA choose sponsorships, measure impact, and align brand goals with emotional and business value.

Fidlock's success is based on an idea that focuses on user needs. Find out how everyday problems can lead to groundbreaking products.