E-commerce strategy

What makes the mountaineering specialist so successful, and how does Bergzeit intend to develop the business further? Managing Director Stolzenberger provides information.

The digital future poses challenges for sports retailers. Director Adidas Outdoor Digital Commerce explains how retailers should position themselves to win the race for consumers at Google.

Orders in real time, all information online and a pleasant customer journey. This is what modern sports retailers demand from their partners on the manufacturer side. But B2B e-commerce is only picking up speed so slowly.

To reach consumers through their storylines, brands need memorable messages and a powerful helper.

Alibaba and Tmall dominate e-commerce in China and expand into the rest of the world – and are still a mystery for many Western companies.