D2C & Omnichannel

Agility, (virtual) customer proximity and omnichannel - these are the most important success factors for sports retail during and after Corona.

With the campaign "Support Your Local Ortovox Dealer", the outdoor brand is breaking new ground and passing on a quarter of the online proceeds from its own shop to retailers. Managing Director Christian Schneidermeier explains how it works and how Ortovox also supports retailers in other ways.

Omnichannel - the term has been on everyone's lips for some years now when it comes to digitalization in general and e-commerce in particular. What exactly is it? ISPO.com explains in the loose series "Buzzwords Revisited" basic terms of digitalization.

When managers of major brands meet, there is not always agreement. This is good: because the result is a collection of ideas that should inspire others.

With the new VDS Digital Fitness Check, retailers can improve their digitization strategy. Consultation appointments will be offered at ISPO Munich.