Jochen Lagemann of Primaloft talks about what digitization means for his company and what results Primaloft has derived from it. He also explains why sustainability doesn’t have to be more expensive.
Outdoor exhibitors should focus on the theme of campfires and camping and design their trade-fair stands as innovative stopovers for dialogue and inspiring moments.
Convincing in-store experiences draw customers to stores. To do this, outdoor manufacturers and retail need mutual inspiration and a vision that unites them.