For more than 25 years, the Stuttgart-based carmaker has been organising an international competition with its Porsche Supercup, in which the best drivers of the Porsche 911 GT3 Cup compete against each other.
For decades, millions of Germans have been climbing into their running shoes, which is nothing new – but what’s exciting is that their motivations and spending for this have changed.
“Are you really ready for digitalization?”, asks Karl Peter Fischer. The professor and expert in E-commerce has developed the free ISPO Digital Readiness Check for companies and retailers.
Sustainability and cooperation play an important role in the Scandinavian Outdoor Group, while secrecy and rivalry take a back seat. Ekelund, chairman of the SOG, explains the DNA of the Outdoor Group and its 66 brands.
