Merchandising


Retail
Parcel stations marked the beginning – it is likely that deliveries will soon be undertaken by drones.
For years, almost every aspect of retail has revolved around technical matters – discussions center around e-commerce, multi-channel solutions and no-line commerce. In doing so, the focus has drifted away from the customer’s requirements.


Academy
Two women in the footwear store.
In an interview with ISPO.com, journalist Ulrike Luckmann explains why the sports retail market is targeting the wrong type of woman, how a modern presentation should be like – and how to deal with women who are 20 kilos overweight. 

Marketing
Vicky Stickland
Sports marketing agency Brandwave wants to expand further and opens an office in Munich. This is the first foreign branch for the agency from southern England.

ISPO Munich
Jakob Oberrauch (CEO Sportler AG), Stefan Wolf (Head of Insights & Strategy, Medienagentur hmmh), Bernd Mayer (Serviceplan Consulting) and Jan Kegelberg (Chief Digital Officer at SportScheck). The discussion was moderated by Dr. Stephan Telschow (Corporate Director & Management Board GIM Gesellschaft für Innovative Marktforschung).
At ISPO MUNICH, a panel from ISPO ACADEMY discussed the topic “Future Retail: Digital Innovations in the Sporting Goods Industry.” Despite the growth of online business, the roundtable agreed: Physical stores will not die out.