China wants to become a world leader with billions invested in football. The DFB and the Bundesliga clubs are competing with other countries for the market with enormous potential, which is not free of imponderables.
For years, almost every aspect of retail has revolved around technical matters – discussions center around e-commerce, multi-channel solutions and no-line commerce. In doing so, the focus has drifted away from the customer’s requirements.
In an interview with ISPO.com, journalist Ulrike Luckmann explains why the sports retail market is targeting the wrong type of woman, how a modern presentation should be like – and how to deal with women who are 20 kilos overweight.
At ISPO MUNICH, a panel from ISPO ACADEMY discussed the topic “Future Retail: Digital Innovations in the Sporting Goods Industry.” Despite the growth of online business, the roundtable agreed: Physical stores will not die out.