Understanding today’s much sought after Millennial consumer, brands are adapting to their demands, as it is this consumer demographic who is very much in control.
Consumers want light, safe, and multifaceted products. Will the leading ski companies meet these demands this and next season? Industry experts report in part 4 of our Ski Touring series.
Mikaela Shiffrin skis Atomic skis, Stöckli has Viktoria Rebensburg and Julia Mancuso, Lara Gut and Lindsey Vonn represent Head: ISPO.com shows which ski brands and models are skied by the best female skiers in the world.
