Crowdsourcing

More and more brands are turning to crowdsourcing. But does it make sense for my company? This article tells you everything you need to know about the topic.

More and more companies are turning to crowdsourcing. On platforms such as the ISPO Collaborators Club, they are successfully using the experience and commitment of consumers.

The customer as a partner - does it work? Bergans, CEP, Dachstein and the start-up Clim8 reveal their insights.

Qualitative market research is among the most effective methods for understanding consumers. Innovations expert Dr. Jens-Uwe Meyer explains how it is done.

Bergans’ Sustainability Manager explains why outdoor brands can especially benefit from crowdsourcing, and what the prerequisites are for a successful OPEN INNOVATION project.

Theresa Schleicher is a self-styled future enthusiast and explains to us how companies can benefit from their customers' knowledge.

Market research can initially seem unsexy and stressful for many start-ups. Can. But it doesn’t have to.

The sports business couldn’t do without product testers checking that materials can withstand the stresses of everyday use. But who really are the people in the anonymous crowd of testers?

A strong product idea is great – but initially worth nothing at all. Bestselling author Dr. Jens-Uwe Meyer explains how Future Research 2.0 works.

Is Apple working on the iPhone 7 with a startup from Munich?