Crowdsourcing

More and more brands are counting on crowdsourcing. But is that also useful for my company? You can find everything you need to know on this subject here. 

The customer as a partner - does it work? Bergans, CEP, Dachstein and the start-up Clim8 reveal their insights.

Qualitative market research is among the most effective methods for understanding consumers. Innovations expert Dr. Jens-Uwe Meyer explains how it is done.

Bergans’ Sustainability Manager explains why outdoor brands can especially benefit from crowdsourcing, and what the prerequisites are for a successful OPEN INNOVATION project.

Theresa Schleicher is a self-styled future enthusiast and explains to us how companies can benefit from their customers' knowledge.

Market research can initially seem unsexy and stressful for many start-ups. Can. But it doesn’t have to.

The sports business couldn’t do without product testers checking that materials can withstand the stresses of everyday use. But who really are the people in the anonymous crowd of testers?

A strong product idea is great – but initially worth nothing at all. Bestselling author Dr. Jens-Uwe Meyer explains how Future Research 2.0 works.

Is Apple working on the iPhone 7 with a startup from Munich?

Smartphone selfies are a thing of the past, the new trend is called Panono. The ball camera with its 360 degree shots is taking selfies to a new level.