More and more brands are counting on crowdsourcing. But is that also useful for my company? You can find everything you need to know on this subject here.
On crowdsourcing platforms such as ISPO Open Innovation, companies successfully use the experience and commitment of consumers by integrating them into development processes.
Qualitative market research is among the most effective methods for understanding consumers. Innovations expert Dr. Jens-Uwe Meyer explains how it is done.
Bergans’ Sustainability Manager explains why outdoor brands can especially benefit from crowdsourcing, and what the prerequisites are for a successful OPEN INNOVATION project.
The sports business couldn’t do without product testers checking that materials can withstand the stresses of everyday use. But who really are the people in the anonymous crowd of testers?
