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With 360 billion dollars in purchasing power, Gen Z is turning fashion retail upside down and demands smart strategies to win their loyalty.

Discover how the sports industry is driving the green revolution at ISPO Munich 2024. From Gen Z trends to EU regulations - find out why sustainability could be your next competitive advantage.

The Paris 2024 Paralympics will benefit significantly from the marketing of the Olympic Games, but will even have one more major sponsor. All information on sponsors, partners and donors.

An overview of the three latest trends in sports marketing: Virtual, exclusive and cross-over content.

The outdoor industry has made progress, but the real sustainable revolution is still to come.