B2B

Clear the stage for Julian Nagelsmann! Experience the national coach live alongside other stars of the sports scene such as Malaika Mihambo, Andre Agassi and Alex and Mischa Zverev at the world's biggest sports trade fair. Get your ticket for ISPO Munich 2024!

Discover how B2B companies in the sports industry can leverage augmented reality shopping to enhance customer experiences and boost sales. Learn from innovative AR solutions in sporting goods retail.

How conscious nutrition in the workplace not only puts your employees on the road to success, but also the entire company.

Leading sponsors, sports organizations and experts discuss the future of the sports business at ISPO Munich.

Brand strategist and consumer behavior specialist, Fredrik Ekström, talks about the importance of long-term and consumer-oriented sustainability strategies for brands.