B2B

These 6 partner conferences provide the absolute sports business deep dive. Keep your finger on the pulse.

Nature-based materials are an exciting alternative, but the path to sustainability needs to be carefully considered.

Which innovations are shaping the market? How do you conquer Gen Z and Gen Alpha? What new service concepts are emerging?

Setting new standards - From tech to sustainability: these are the 13 highlights you won't want to miss. Ready?

There is still more to be done for the female athlete target group: more role models like Malaika Mihambo, more women's sponsorship worldwide, more commitment from sports policy and the sporting goods industry.