The representative study, which ISPO produced in cooperation with Konzept und Markt GmbH, provides, for the first time, in-depth insights from over 3500 consumers from Germany, Austria, and Switzerland. Consumer experts from the ISPO COMMUNITY were also surveyed and their responses were compared to the representative population of consumers. The ISPO SPORTS EVOLUTION REPORT identifies customers’ interests and needs, provides an insight into shopping habits, and clearly shows that the subject of sustainability is becoming more and more important when buying sports equipment. The increasing impact of digitalization on society is triggering interesting developments across many sports-related fields. For example, over 60 percent of those surveyed either already had a fitness tracker at home or intended to buy one in the near future. Fitness apps are also already very popular and their popularity is set to rise.
These and other findings from the study will be presented to the general public at ISPO MUNICH 2017. You can also purchase the study from the ISPO SHOP: shop.ispo.com
