Technology is driving change in the sports industry like no other factor: from smart performance analysis and AI-supported training systems to immersive fan experiences and retail tech innovations. SportsTech is not only changing how we train, consume and market, but also how new business models are established and how we experience sport as a driving force.
ISPO is the central meeting place for the industry, where innovation and vision come together. As the most international platform, ISPO brings together the key players at the optimal time: start-ups, technology providers, brands, retailers and decision-makers make their discoveries here.
Our goal is to offer the players in the world of sports tech the stage they deserve, while at the same time providing guidance and support in the further development of their ideas. Progress in sports comes from a combination of clear vision, strategic direction and the acceleration of developments. We create the space in which technologies become tangible and the growth of the sports industry is actively promoted.
ISPO brings together all players in the sports industry - from sports brands and technology providers to clubs and associations - and creates an open space for collaboration on innovative solutions. Whether in the field of performance technology, fan engagement or sports facility infrastructure: ISPO offers the ideal platform to discover new technologies, make valuable contacts and develop your business for the future.
Where technology meets sport and business. ISPO Munich is the place where the global sports industry comes together. In 2025, we will focus even more strongly on SportsTech as a driver of innovation, visibility and growth. In an environment that is specifically tailored to developers, tech providers and application partners. With curated themed areas, matchmaking tools, conferences such as Sports Tech Nation and direct access to the key players.
At the center of the Arena of Commerce & Experience: Hall B1. Here, brands along the entire value chain will show how SportsTech is redefining the sports business - from product ideas and design to smart tools for production, store experience and marketing to solutions for data analysis and payment.
Why be there?
- Showcase technology & expand your network: Use ISPO as a stage for your product and make targeted contacts with brands, retailers, developersand media.
- Meet relevant contacts & increase reach: Use matchmaking and media formats to network with suitable partners before, during and after the trade show.
- Make your application visible & make an impact: Show what your technology can do, whether in training, retail or fan engagement.
Save the Date: 30. NOV. - 02 DEC. 2025
As a partner conference of ISPO 2025, Sports Tech Nation brings together the most innovative players in sports and technology with space for targeted validation, strategic networking and globally relevant insights. Sports Tech Nation connects start-ups, investors, clubs, leagues and brands - in a curated ecosystem for progress and impact.
Why be part of it?
- Validate & scale technology: Over 150 start-ups meet international investors, clubs and brands. With direct feedback loops, deal flow access, a global stage and media presence.
- Set impulses & share knowledge: Keynotes, tracks and panels on Fan Experience, HealthTech, Smart Venues and Sport Data with thought leaders from Adidas, Benfica, Bayern, DAZN and more.
- Develop business & network in a targeted manner: C-level networking, curated matchmaking and direct contact points with decision-makers from investment, infrastructure, media, clubs and technology.
Targeted networking instead of random encounters with ISPO Matchmaking for business professionals. ISPO's new matchmaking tool brings the right people together in the right place at the right time. Matchmaking for SportsTech means: targeted contacts with developers, brands, start-ups, media, investors or technology partners, exchange at eye level and strategic access to a global network of decision-makers
Why be there?
- Make relevant contacts: Your ISPO ticket gives you access to matchmaking, whether as a visitor, exhibitor or media representative.
- Targeted networking: You can find and accept suitable matches and prepare meetings as early as two weeks before the trade show.
- Meet efficiently: On site, you can meet your contacts directly at the exhibitor stand or in specially set up matchmaking zones.
- Benefit in the long term: Even after the trade show, the connection remains for sustainable leads, new projects and strategic partnerships.
- Access to new markets: Open up new business models and cooperation opportunities through smart connections with relevant players in the SportsTech ecosystem.
The various ISPO Awards offer a platform to discover current developments from the sports and outdoor industry together, with the aim of recognizing solutions that really help. Whether smart technologies or creative start-up ideas, the awards show what moves the industry.
Two ways to be part of it:
- ISPO Award: Have your innovative product honored and make a statement in the industry. Learn more
- ISPO Brandnew: Take off as a young company and put your groundbreaking idea in the spotlight. Find out more
At ISPO.com you will find practical content for the SportsTech community. Our Expert Insights analyze current developments: from data-driven training and new performance technologies to tech trends in fan engagement or sports marketing. Best practices from the industry show how innovation can contribute to sustainable positioning in the market.
Do you have insights? Share them with the community!
With Advertising at ISPO.com you can present your expertise to an international audience of experts. We know how important it is to reach the right people - that's why we offer various formats, from editorial articles to sponsored content and interviews. Together, we will find the right way to make your expertise visible with a reach of 290,000 unique users per month and more than 40,000 Newsletter subscribers and provide valuable impetus for the industry.
You're not looking for standard solutions but want to showcase your brand with a custom booth design, an exclusive speaker slot, or a tailored sponsorship package in collaboration with ISPO? Or do you have completely unique ideas?
Get in touch with us, and we’ll work together to find the perfect solution.
