Master Classes and Innovation Labs

Solutions for Sustainable Business Success

at Future Lab (Hall B2)


Companies in the sports industries face historic challenges and opportunities

As business leaders, we need short term solutions for multiple crises. To outperform in the longer term, we also need to rethink our business models across our supply and value chains to adapt to new regulations and long-term market trends. 

Regenerative Value Creation

The evolving demands of regulators, clients and talent, bankers and investors generate risks for old business models that don’t include sustainability as a core priority. These increasing demands also create opportunities for those who understand how to integrate business success with the regeneration of people and societies, nature and the climate. We call this new DNA for real innovation and business success: Regenerative Value Creation.

ISPO teams up with NOW Partners 

Together with NOW Partners, a cutting-edge innovation and transformation accelerator working with companies globally, ISPO wants to support you to successfully innovate in alignment with Regenerative Value Creation. Find more information below and at Together we are offering at ISPO Munich 2022. Starting in 2023, we will also offer year-long INNOVATION LABS on key business challenges and opportunities.

At ISPO Munich 2022, we offer Master Classes and Innovation Workshops

Convened by ISPO and NOW Partners, these Master Classes and Innovation Workshops include successful corporate leaders and top experts. They will update you on the latest market trends and support you to find your solutions to pressing challenges and opportunities across business functions.

Starting in 2023, ISPO & NOW Partners offer year-long INNOVATION LABS

These Innovation Labs help you discover and implement your solutions to key challenges and opportunities facing your business today and into the future. Global experts and successful business leaders will share their insights and experiences. Cutting edge innovation processes led by experienced facilitators will stimulate your creativity and innovation. For more information, please click here and email us at

Starting in 2023, ISPO & NOW’s year-long INNOVATION LABS

are designed to help you discover and implement your solutions to these challenges and opportunities. Experts and successful business leaders will share their insights. Cutting edge innovation processes led by experienced facilitators will stimulate your creativity and innovation. For more information, please click here and email Renske van Grinsven and Leonardo Andrade 


Innovation Labs

Master Classes on Future Lab Main Stage

  • Monday, 28th at 11.00 and 15.00

  • Tuesday, 29th at 11.00 and 15.00

Innovation Labs at Future Lab Sustainability Hub

  • Monday, 28th at 12.00 and 16.00

  • Tuesday, 29th at 12.00 and 16.00

Master Classes and Innovation Workshops

ISPO commits to be a key innovation partner for you

We therefore team up with cutting-edge innovation accelerator NOW Partners

to offer you a wide range of innovation, transition and transformation services.

NOW Partners team has decades of experience

in creating Innovation Labs and helping companies to implement their discoveries across business functions. (

Our LABS will be offered to:

• individual companies that want support with innovation and implementation challenges and opportunities.

• pre-competitive groups of companies within and across industries that together address topics of common concern to benefit from mutually reinforcing creativity and joint impact.

The LABS can be complemented by:

• advisory services for individual companies to individualize, deepen or otherwise complement the collective work done in shared LABS.

• leadership development programs that evolve individual leaders, their teams and overall corporate capacity and culture to implement the LABS’ innovation results.



• The number of participants depends on the specific needs of the LAB. They always include senior leaders who have the authority to make significant decisions or have direct access to those who do.

• Typically, in house LABS would include representatives from several departments, for example for a Supply Chain LAB not only from that department but also from other key business functions finance, marketing and sustainability so that innovation can benefit from these diverse stakeholder perspectives.

• Typically, pre-competitive LABS within or across industries would also include representatives of diverse business functions but in smaller numbers so that the LAB group doesn’t grow much beyond 30 participants.


Innovation Lab TEAM

The team for each of our Innovation Labs will be composed of:

• Partners of NOW Partners, see details here:

• World Leading Topic Experts from our extensive networks and suggested by you.

• Successful Business Leaders who mastered similar challenges and opportunities

• Yourselves because nobody knows your company and industry segment better


Innovation Lab FORMAT

Typically, our individually designed Labs will include:

• Several in-person session, often aligned with Munich fair schedules

• Zoom working sessions with the whole and sub-groups

• A virtual interaction platform to work on topics and projects

• Webinars with leading experts

• Optional in-person Learning Journeys that support your specific needs

• Virtual Learning Journeys that facilitate travel-free global learning

• A web platform for relevant written and multimedia contents


Innovation Lab PROCESS

NOW Partners teams are experts in facilitating processes that integrate the discovery of cutting edge knowledge with individual and collective creative processes that lead to innovation and its implementation adapted to diverse context. 


Innovation Lab TOPICS

In 2023 and beyond we will offer Labs on the following topics. Some of them are already being discussed in our MASTER CLASSES, see above. We are also open to design together with you Labs on additional topics. These Labs will help you discover what others do and find your solution.



Covid and the war in Ukraine revealed that efficiency needs to be integrated with resilience. The climate and other natural and human crises point to the need and opportunity to make supply chains also sustainable, integrating business success with the regeneration of people and planet. In the LAB you will learn from best-in-class approaches and examples to find your own solution


Research reveals that more and more consumers want to buy sustainable products. Yet much fewer turn these good intentions into concrete purchases. Rather than complaining about these inconsistencies, this LAB will help you to discover how to close this gap between intention and action by initiatives of individual and collective industry and policy activities. 


The US federal government just published a directive which excludes companies that don’t have a climate neutral policy from lucrative public purchasing. This points to a mega trend among clients, talent and finance partners. In this LAB we will explore how to reduce your carbon foot print and balance the remainder through other activities.


Regulators, clients, talent and finance partners expect companies to become not only neutral in regard to the climate but also all other material inputs. In the LAB you will learn how other companies created business success through circularity and explore how you can integrate financial benefit with positive impact.


New EU government and US stock exchange regulations combined with quickly accelerating mega trends in investment, banking and M&A create risks for business as usual but also opportunities for companies that align themselves with these unavoidable trends by learning how to build business success through positive impact.


Around the world 12.000 companies are Benefit Corporations. They legally commit to serve all stakeholders. 5000 of them are independently certified B Corps. They include Patagonia, Danone, Natura and The Body Shop. We will support you to consider WHETHER you want and HOW you can become a B Corp.


Sports activities and other health and climate friendly policies would benefit from a much stronger Sports industry voice. What should such Lobbying for Good efforts focus on? And what can we learn from successful lobbying efforts around the world that have effectively advanced health and climate replated policies? 

FOR QUESTIONS please contact NOW Partners: