This session explores how physical training can be strategically leveraged to enhance cognitive control, the ability to regulate attention, emotion, and behavior under stress. Grounded in emerging neurophysiological research, we examine how exercise-induced neurochemical states create a heightened window for learning and adaptive plasticity. By integrating intentional mental training within high-effort physical exertion, coaches can help athletes build stress-resilient cognitive patterns that translate from the gym to life. This approach introduces “Cognitive Conditioning Sets,” where athletes train not just muscle and power, but purpose-driven mental control. Participants will gain evidence-based tools to harness neuroplasticity, reinforce self-regulation under load, and link training to a clearly defined personal “compelling purpose.” Whether preparing athletes for competition or life’s unpredictability, this is the next evolution in performance training: one that unites physiology and psychology in pursuit of total human potential.