Tom Nowak is co-founder and managing director of DEINS Solutions GmbH, where he drives innovation in digital fan engagement. He shapes how brands interact with their target groups through immersive experiences, cutting-edge technology, and creative monetization strategies. Previously, he successfully contributed to digital engagement strategies for Hugo Boss, Samsung, VfB Stuttgart, and within the BBL (Basketball Bundesliga) – experiences that now inform his vision of building sustainable fan relationships independent of third-party platforms.