With nearly 20 years of experience in China’s outdoor and winter sports industry, Oliver Wang has long served as an industry accelerator. Over the past decade, he has helped Chinese brands boost product R&D while supporting international brands in establishing their presence in China. Since 2024, he has been invited to leverage his expertise and insights as General Secretary of the China Outdoor Association - the only active national-level industry association for China’s outdoor sports, boasting over 30 members. He also sits on the board of the China Fashion and Color Association, which is advancing sustainable concepts and technologies across the sports and fashion sectors.