Barbara Oswald is the Chief Commercial Officer at bluesign, where she leads global commercial strategy and partnerships that drive responsible growth across the textile industry. With more than 25 years of experience in textiles, Barbara brings deep technical and commercial expertise spanning the entire value chain - from production and innovation to sustainability and customer engagement. Before her current role, she led Service Product Development and Brand Services at bluesign and previously managed the Assessors team for textiles and accessories. Barbara’s career began in the European textile machinery industry, where she developed a deep understanding of production processes and customer needs across global markets. She later advanced into commercial leadership roles in Switzerland, combining technical insight with strategic business development before joining bluesign.