The outdoor industry is increasingly vocal about its commitment to sustainability—but when it comes to policy engagement in Brussels, many are unsure where to start. From eco-design to circular business models, progressive issues are shaping the future of the industry. This session is a call to action. Through expert insights and real-life examples, we’ll uncover what’s happening behind the scenes in EU policymaking, why advocacy matters more than ever, and how brands can engage at a policy level. Attendees will walk away with a clearer understanding of how to integrate meaningful advocacy into their sustainability agenda—and why now is the time to get involved. A must-attend for any brand ready to step up and help shape the future of the outdoor industry.