Tmall Global Cross-Border: The 2025 Tmall Double 11 shopping festival concluded with its best growth in the past four years. Nearly 600 brands achieved sales exceeding 100 million RMB, 34,091 brands more than doubled year-on-year, 18,048 brands more than tripled year-on-year, and 13,081 brands more than quintupled year-on-year. Fila, Camel, and Nike were among the brands that exceeded 1 billion RMB in sales. In terms of product categories, sports and outdoor gear, beauty products, and apparel saw the largest increases in sales. Meanwhile, the "AI Universal Search" answered 50 million questions. Elise will share the latest trends in the Chinese cross-border market, the evolving purchasing habits of Chinese consumers, and specific solutions for penetrating the Chinese cross-border market.