ISPO 2025

Name: Competitive advantage instead of AI uniformity – How Sport Schuster is rethinking the online funnel
Start: 2025-12-01T10:00:00+01:00
End: 2025-12-01T10:30:00+01:00
Location: Retail Stage

Image credit: Messe München GmbH

Competitive advantage instead of AI uniformity – How Sport Schuster is rethinking the online funnel

add to calendarAdd to Calendar2025-12-01 11:00:002025-12-01 11:30:00Wettbewerbsvorteil statt KI-Einheitsbrei - Wie Sport Schuster den Online Funnel neu denktRetail StageIspo.comEurope/Berlinpublic

Monday, December 01, 2025
11:00 - 11:30
Retail Stage
ISPO 2025
Retail, Innovation, Digitalization
German

Speakers

Florian Multhammer
Managing Directormunique
Michael Leidl
Performance Marketing ManagerSporthaus Schuster München

Artificial intelligence is changing online marketing – but not always for the better. In the age of automation, differentiation is becoming a decisive factor for success. In this presentation, Florian Multhammer from munique shows how Sport Schuster is achieving sustainable profitable growth with exclusive data, smart AI control and a clear funnel model.